About Big Rock Marketing
About Me
I’m John, founder of Big Rock Marketing, and I started this agency with one simple goal: to help businesses grow smarter. After years in the digital marketing world and seeing countless agencies miss the mark with cookie-cutter strategies, I realized that HOA management companies needed something different. Not just more traffic, but the right kind of traffic. Not just pretty websites, but ones that actually generate leads.
That’s what we do at Big Rock.
We’re a boutique digital marketing agency that works closely with HOA and community association management firms to deliver results through SEO, website design, AI-driven optimization, and a strategy-first mindset. If you’re tired of generalist agencies that don’t “get” your industry, you’re in the right place.
Built for CAM Businesses — By a Team Who Understands Your World
Our clients aren’t startups or influencers, they’re serious CAM companies managing real communities. That’s why we’ve built a team that understands the unique challenges of your business.
We work with:
- Full-service HOA management firms
- Financial-only and accounting-focused CAM providers
- Remote and virtual community managers
- On-site and high-rise property teams
- Boutique local operators
- Regional and multi-state CAM companies
- Private equity firms with a portfolio of management companies
My team includes SEO specialists, content strategists, designers, and developers who are not only great at what they do, they genuinely care. We’re small enough to be personal and responsive, but experienced enough to drive measurable results.
We’re members of the Community Associations Institute (CAI), so we’re always up to speed on industry regulations and evolving board expectations.
Why We’re Called Big Rock
You’ve probably heard the “big rocks” metaphor—if you don’t prioritize the big things first, the small stuff takes over. That’s how we think about marketing. SEO, strategy, visibility, those are the big rocks. When you get them right, everything else (ads, email, social, etc.) becomes more effective.
Our job is to help you put those foundational pieces in place so your business isn’t just busy, it’s growing in the right direction.
What We Do (and Do Really Well)
We help CAM firms attract more communities and win more contracts with services like:
We don’t do fluff. Everything we build, from SEO audits to content calendars, is rooted in strategy, data, and your business goals.
Who We Work With
If you manage HOAs, condos, master-planned communities, or luxury developments, whether you’re local, regional, or national, we’re built for you. Our clients range from lean virtual firms to established multi-office operators. No matter the size, our approach is hands-on, personal, and tailored.
You won’t get shuffled around. You’ll talk directly to me and my core team. We learn your business, we stay responsive, and we’re in this with you for the long haul.
Real Results. Real Relationships.
“We’ve been working with John and his team at Big Rock Marketing for the past six months and have seen nearly a 50% increase in lead traffic during that time. Beyond the measurable results, he’s provided meaningful, practical recommendations for website adjustments that significantly improved usability for our clients.”
— Erica Hensley Lyman, VP & Partner, Nova Association Management Partners
“Big Rock Marketing has been handling our SEO for over 3 years. The growth during this time has been amazing. They understand the needs of the CAM industry.”
— David Bader, Retired President & Owner, D.H. Bader
Ready to Build Something That Lasts?
If you’re serious about scaling your CAM firm, it starts with visibility—and the right strategy behind it. I’d love to learn more about your business and show you where the biggest opportunities lie.
We offer a Free CAM Competitor Analysis to help you benchmark your performance, spot content gaps, and uncover quick wins that can move the needle.
Let’s grow your CAM business—together.
15+ Years Of Experience
We’re search engine optimization (SEO) and digital marketing experts, but what is an expert these days? It’s a team dedicated to refining classic time-tested marketing strategies while keeping a finger tight on the pulse of the world of digital marketing. Our decades of experience helping hundreds of businesses grow makes all the difference.
Our tactics are straightforward, open and honest. We take pride in our dependability, our accuracy and our ability to get small to mid-sized businesses the measurable results they need to grow their brand, reach their ideal customers and see a measurable difference in revenue. You work hard and so do we.
So let us help you navigate the world of digital marketing. We’ll protect your reputation and offer practical methods for online growth that generate solid leads and targeted results. We never resort to cheap tricks or nebulous outcomes. We’ll give you results you can see, analytics you can understand, and outcomes to keep your business strong and growing.
Let us guide you. We’ll be your compass.
