CAM SEO
AI SEARCH
HOA MANAGEMENT
2026 GUIDE
Case Study: Community Property Management
JL
- By John Leutermann , Big Rock Marketing
- May 28, 2024
- 3 min read
- HOA Management, Property Management, SEO
Key Takeaways
- Strategic SEO + website improvements can significantly increase traffic.
- Ranking for more keywords leads to compounding lead growth.
- UX improvements directly impact conversion rates.
- Local SEO dominance drives consistent inbound inquiries.
- Content expansion increases visibility across multiple searches.
- Measurable metrics validate ROI and guide ongoing strategy.
01
Company Background
Community Property Management (CPM) operates three locations: St. Louis, Missouri; Metro East, Illinois; and Columbia, Missouri. Founded in 1985, CPM is dedicated to providing accessible, transparent, ethical, and proactive community management services.
02
Objective
CPM aimed to enhance their online visibility, drive more traffic to their website, and increase the number of proposal requests from communities in need of their management expertise.
Initially, CPM’s website struggled with low search engine rankings, overshadowed by a local competitor who dominated the SEO landscape with better visibility and a broader keyword footprint.
03
Where They Started
Before starting the Accelerator SEO program, they had limited visibility in their area and a national competitor was outranking them for most keywords.
04
The Growth
Visibility grew by 164% and they quickly overtook the national competitor.
Their keywords in the top 3 positions on Google grew from 16-49, a growth of over 200%.
05
Strategies
The Accelerator SEO Program
- Annual in-depth SEO audits & strategy recommendations.
- Online profile management.
- Site-wide technical SEO optimizations.
- Google Business Profile management.
- Ongoing link-building efforts.
- Two pieces of new/enhanced content each month.
- Monthly progress monitoring.
06
Results
- CPM’s visibility soared by 164%, marking a significant leap in their online presence and search engine rankings.
- The primary competitor experienced a 16% decline in the same period.
- Keyword rankings on Google improved: from 16 to 49 keywords in the top 3, from 35 to 55 in the top 10, and from 46 to 56 in the top 20.
JL
Owner & Author · Big Rock Marketing
John specializes in SEO and digital marketing for community association management companies, helping CAM firms attract more communities and win more management contracts.
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